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No Filter: The Inside Story of Instagram (Hardcover)

| Simon & Schuster | 4/14/2020

ISBN-10 : 1982126809   ISBN-13 : 9781982126803   List Price : $28.00

$18.00 (Good)
  • E17 (2nd Shelf Top-to-bottom)


&;A sequel to The Social Network&; &;The New York Times

&;Deeply reported and beautifully written&; &;Nick Bilton, Vanity Fair reporter

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook&;s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram&;s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook&;s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook&;s CEO Mark Zuckerberg&;once supportive of the founders&; autonomy&;began to feel threatened by Instagram&;s success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the company&;s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access&;from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide&;to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company&;s success. No Filter examines how Instagram&;s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

The award-winning Bloomberg News reporter presents a behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade before its founders? lesser-known but explosive departure from Facebook. 75,000 first printing. Illustrations.

"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--

Product Details

  • ISBN-10: 1982126809
  • ISBN-13: 9781982126803
  • Binding: Hardcover
  • Language: English
  • Pages: 224
  • Dimensions: 9.02 (w) x 5.98 (h) x 0.00 (d)
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