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Backroads Boss Lady: Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve (Hardcover)

, | Grand Central Pub | 3/5/2019

ISBN-10 : 1538745739   ISBN-13 : 9781538745731   List Price : $27.00

$9.00 (Like New) ~ $16.00 (Very Good)
  • A05 (6th Shelf Top-to-bottom)
  • E26 (5th Shelf Top-to-bottom)


The inspiring true story of a young Texan woman who overcame a dark and tragic past and turned a tiny shop in Idaho into a multi-million dollar brand.New Plymouth, Idaho. It's here, in this quiet 1500 person-town, that a young mother of four with everything working against her, including a tragic past and a community resistant to change, created a country empire bigger than she'd ever dreamed. And oh yeah, she saved the town, built a national community of die-hard fans, and made herself a multi-millionaire in the process.Her name is Jessi Roberts, and her store is Cheekys. Starting with just 6 purses in inventory, Jessi turned Cheekys into a clothing and fashion accessories brand name with annual revenues of over $6 million. Best of all, she did it by adhering to old-fashioned values that she believed in, including always being kind, lifting up the next gal, and treating your employees and customers like family. Now Jessi is telling her personal story and sharing her guiding principles for life and business. And she is finally opening up about her early years, a time so dark that she's told only a handful of people about it. Co-written with Bret Witter (Dewey), BACKROADS BOSS LADY brims with heartland-of-America authenticity as it celebrates rural life, the importance of community, and success without compromising one's beliefs.

Product Details

  • ISBN-10: 1538745739
  • ISBN-13: 9781538745731
  • Binding: Hardcover
  • Language: English
  • Pages: 296
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