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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales. (Paperback, 4)
ISBN-10 : 1440511411 ISBN-13 : 9781440511417 List Price : $14.95
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Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
- ISBN-10: 1440511411
- ISBN-13: 9781440511417
- Binding: Paperback
- Language: English
- Pages: 224
- Dimensions: 5.75 (w) x 8.50 (h) x 0.75 (d)