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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback, 4)

, , , | Mariner Books | 5/1/2007

ISBN-10 : 0618785914   ISBN-13 : 9780618785919   List Price : $14.95

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Overview

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Product Details

  • ISBN-10: 0618785914
  • ISBN-13: 9780618785919
  • Binding: Paperback
  • Language: English
  • Pages: 368
  • Dimensions: 5.98 (w) x 9.02 (h) x 0.75 (d)